Year
2023
Client
Stooly
Category
Ux Research & Product Design
Product Duration
2 weeks
How can a digital platform reflect the tactile and emotional dimension of an in-store experience?
The main challenge was to enhance the perceived quality of Stooly’s products while creating an emotional connection online — ensuring the website expresses both craftsmanship and practicality.
I analyzed existing user journeys and identified key UX friction points: lack of emotional engagement, limited product storytelling, and underexploited brand values.
Using insights from Bpifrance Création and market research, I defined two main design axes:
Increase perceived value through brand storytelling, reviews, and quality signals.
Recreate the sensory feel of an in-store experience through visuals, textures, and interactivity.
The redesign proposal focused on emotional engagement and user reassurance.
We reworked the information hierarchy, integrated customer testimonials, and designed immersive product cards highlighting materiality and modularity.
A storytelling approach was implemented across pages to connect eco-responsibility and comfort, turning simple browsing into a guided brand experience.
The proposed UI combined minimalist structure with organic visuals to evoke Stooly’s eco-conscious identity.
Soft color palettes, subtle shadows, and large photography were used to create a sense of touch and proximity, bridging the gap between physical and digital shopping.
