Year
2023
Client
Nash (via Station F)
Category
Brand Strategy & UX/UI Design
Product Duration
1 Week Sprint
The existing identity lacked coherence between its values, brand language, and user experience. The challenge was to create a flexible visual ecosystem that could live across multiple products (Nash Ops, Nash Dev, Nash App) while maintaining a unified brand presence.
We redefined the brand through a complete audit, focusing on its mission and audience. In one week, we delivered a full identity redesign: a modular logo family, a new color palette (Heliotrope, Pistachio, Dark Pine), and two typefaces (Urbanist × Poppins). This combination allows Nash to adapt across product lines while keeping a consistent, modern image.
Parallel to the branding, we conducted a UX/UI audit of Nash’s website and tools (Nash Dev, Nash Ops). We analyzed onboarding flows, readability, and accessibility to define a clearer, more human-centered experience. The goal was to make renewable technology understandable to both professional and non-professional audiences through better content hierarchy and interaction patterns.
We finalized a Brandbook uniting visual rules, tone of voice, and digital interface principles. This included a coherent UI design proposal for Nash’s web ecosystem, social media art direction, and onboarding concepts for Nash Dev.
Our sprint resulted in a scalable identity — both minimal and expressive — capable of evolving with the brand’s technological ambitions.
