Year
2021
Client
Cacti Magazine (via Agil Studio)
Category
Art Direction & Editorial Design
Product Duration
3 - 4 Weeks
Multiplying layers of sauces and realities to travel beyond perceived worlds.
The project humorously reinterprets the sausage — one of the earliest “designed” foods — as both a cultural and feminist object. Through this symbolic form, the concept challenges gender representation, reframing humor and provocation as vehicles for feminist discourse.
Working closely with Amandine Giloux, I contributed to the set design and scenography, developing props and compositions that merged humor, absurdity, and visual balance. The objective was to create an image both playful and unsettling, questioning visual clichés through aesthetic precision.
I assisted during the photoshoot, overseeing prop preparation, lighting setup, and art direction continuity. I also documented the creative process through backstage photos and videos, later used in the magazine’s digital communication and archives.
I handled photo editing, video post-production, and the magazine layout integration. The visual rhythm and typographic choices echoed the tone of the shoot — between irony, sensuality, and critical reflection.
